RSS 2.0E-mail Marketing Advantages
01/14/2008 - By: Ryan McCormickWhen you think of e-mail marketing, what do you think of? Do you think of annoying SPAM? Well this is not what this article is about. This article is about using opt-in e-mail list marketing with auto responder software.
This proven system of online marketing has sold thousands of different products. From downloadable products to shipped tangible products, this system is successful, and budget friendly when using along with paid promotion forms such as Pay Per Click, and banner ADS.
Opt-in lists are built by end-users subscribing to your e-mail lists, this can be done by offering something such as a free report, free CD, etc... This product should be low cost to you. I would recommend a downloadable PDF of a free report.
The lead opts in to your e-mail list and now you have a way of contacting them more than once through e-mail. Also, the end-user has to confirm their opt-in which will entice them to add you to their safe sender list.
Once your potential customer opts in to your list, you just have to build credibility and rapport with your customer. You can send them reviews of products, tell them about the good ones, and warn them about ones that you think are not worth purchasing. You can send them tips, and advice on broad topics.
The sky is the limit on using this system, it is just up to you to decide what your goals are and what you would like to accomplish.
On other sites that I run, I use an auto responder system through AWeber Communications. This system provides unlimited auto responder lists, so you have the flexibility to use them on any number of sites you need them on. It also offers a tool to screen your e-mails to make sure they can penetrate most SPAM filters. I highly recommend this system to anyone looking to use an auto responder to conduct e-mail marketing.
Stay tuned for more tips, tricks, and articles.